Background
Pulse is a Gen Z wellness lifestyle brand built around smart wearables and wellness content. Fresh off Series A, they needed 3× user growth in 90 days and a strong social presence.
Challenge
The wellness space is crowded and Pulse lacked a distinctive hook. With a limited budget, large-scale paid media wasn't an option — they needed the right mix of organic and paid, plus reusable content assets.
Creative Strategy
We launched the "#FindYourPulse" omnichannel campaign — coral orange as the hero color, dynamic typography, and authentic user UGC built around the idea that "everyone moves at their own rhythm." Deliverables included a 15-second vertical video series, Instagram Reels templates, and a KOL content kit.
Process
A 4-week sprint: Week 1 strategy and concepts, Week 2 visual and content production, Weeks 3–4 launch and optimization. We built a reusable content kit so Pulse's internal team could keep producing on-brand assets after the campaign ended.
Results
During the campaign: social followers up 280%, hashtag impressions 12M+, app downloads at 142% of target. ROAS hit 4.2 — well above expectations.
"Creative quality and execution speed both exceeded expectations. WANGXIAOHENG truly understood our audience and turned it into content people wanted to share."
— Marcus Lee, Head of Growth, Pulse Lifestyle